Trusted by Leading Brands
I've had the privilege of partnering with a diverse range of ambitious companies. Select a category below to see some of the brands I've worked with across different industries.
More Than a Consultant. Your Embedded SEO Lead.
I deliver what agencies can't: dedicated, senior-level SEO leadership from inside your organisation. With over two decades of experience, I integrate seamlessly with your teams—from the boardroom to your developer stand-ups. My role is to translate high-level business objectives into precise, actionable SEO strategy, ensuring technical execution is flawless and commercial results are maximised.
An Extension of Your Team
I work from the inside out. I join your internal channels, collaborate with your developers, and present strategies to your C-suite. You get the benefit of a senior-level expert without the overheads.
Clear, Jargon-Free Communication
I bridge the gap between technical teams and business stakeholders. I speak your language and translate complex SEO needs into clear, prioritised actions that make sense for your business objectives.
Decades of Proven Experience
Since 2003, I've been at the forefront of search. This deep, nuanced understanding of algorithms and digital strategy means I've seen it all and know what it takes to win.
White-Label Agency Partner
I am the trusted SEO channel for a number of agencies. I can build and run your SEO offering, manage client accounts, assist with pitches, and provide the senior expertise you need to grow.
My Services
Embedded SEO Strategy
My specialty. I work with you to develop and execute comprehensive, data-driven SEO strategies designed for long-term, sustainable growth.
Technical SEO & Audits
From exhaustive technical audits to managing high-stakes website migrations, I ensure your website's foundation is flawless.
AI & Product SEO
I help you navigate the future of search by integrating LLMs and Generative AI into your SEO and content workflows for a competitive edge.
Agency & White-Label Support
I act as a silent partner to digital agencies, providing the senior SEO expertise needed to service and grow your client base.
Project & Product Support
The ability to run projects with an added bonus of an SEO and UX lense.
Migration
Migration strategy, risk assessment, planning, and execution for small to large-scale international and multi-site migrations.
What My Clients Say
Chris has always been a thorough professional mainly working on medium to larger projects and has a rare mix of development, wider marketing, on and off page expertise and I would not hesitate to recommend him.
Cem Bali
General Manager at APD Australia
Chris has worked on several projects for Accor including management of a major commercial website development project. He is organised, thorough and offers both technical and generalist digital knowledge. He has been a pleasure to work with and I would not hesitate to recommend him.
Michelle Adams
Digital Commerce Manager AccorHotels
Chris is a reliable, trustworthy and above all highly skilled SEO consultant. He’s helped us in our time of need with expert, client friendly documents with short notice and reasonable fees. Highly recommended for agency support or clients alike.
David Coats
General Manager: Digital Solutions at Reprise Media
My Digital Ventures
My passion for digital strategy extends beyond client work. I believe the best consultants are also practitioners. I build my own digital businesses from the ground up, which sharpens my skills in project management, development, SEM, and AI integration. These ventures are my testing ground for the latest technologies.
finndo
A powerful search trend and insights tool. Building Finndo involves complex data analysis, SaaS development, and leveraging AI to drive intelligent business decisions.
finndo.iobyMarketers
An online marketplace for premium digital marketing resources and templates. This project hones my skills in e-commerce strategy, community building, and product development.
byMarketers.coWellhub
A leading affiliate comparison site for the meal delivery industry. Wellhub is a deep dive into affiliate marketing, conversion rate optimisation, and content strategy at scale.
Wellhub.com.auAbout Chris Hamlin
My journey in SEO began in 2003 with a simple project for a family friend. That spark ignited a career that has spanned over two decades, from the fast-paced agency world in Sydney to consulting directly with some of the world's leading brands.
I thrive on complexity. My experience covers nearly every industry, with a special focus on the unique challenges of e-commerce (particularly Salesforce Commerce Cloud), finance, banking, and travel. I partner with enterprise-level companies to not just rank, but to build lasting market leadership through a holistic approach that merges technical mastery with strategic foresight.
In my spare time, I'm passionate about building digital tools and exploring new horizons, both in technology and through travel. This continuous learning and curiosity is the secret ingredient I bring to every client partnership.
20+ Years of Experience
Two decades of strategic leadership, navigating every major shift in search to keep leading brands ahead of the curve.
Diverse Industry Expertise
Proven success across Australia's most competitive verticals, applying core strategic principles to the unique challenges of e-commerce, travel, finance, and more.
Embedded Team Leadership
I don't just advise teams, I lead them. My experience includes managing in-house SEO departments and cross-functional project teams, ensuring strategic alignment and flawless execution.
Tangible Commercial Results
My focus is on moving beyond rankings to deliver measurable, data-driven results that are directly tied to your most important business objectives.
Contact
Let's get in touch
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